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Design

Freelance web designer.

Product and web design that converts, not just looks good. UX/UI interfaces, design systems and branding with intent, built to make your business sell more.

  • UX/UI
  • Product design
  • Design systems
  • Branding

What I design

  • UX/UI interfaces

    Clear screens, honest hierarchy and flows people get on the first try. Web and apps.

  • Design systems

    Tokens, components and reusable libraries. A coherent base that scales with the product.

  • Branding and identity

    Brands as a system, not just a logo. Typography, color and tone with intent.

  • Figma prototypes

    Interactive prototypes to validate before coding. We iterate on the real thing, not on guesses.

My approach

A design can win awards and still sell nothing. I start from the other end: what the user has to do, and how I make it easy.

  • Aesthetics come second

    In service of the goal, never ahead of it. Every visual decision has a business reason behind it.

  • What I draw gets built

    Design and engineering live in the same head, so what leaves Figma can be built, and gets built fast.

  • Honest grids

    Careful typography, accessible contrast and systematic spacing. No decoration that gets in the way.

Deliverables

  • UX audit

    I review your current product and surface friction, conversion leaks and quick wins.

  • Wireframes and flows

    Structure before decoration. We define the skeleton and the user journey.

  • High-fidelity UI

    Final pixel-perfect screens, dev-ready, with states and responsive layouts.

  • Dev handoff

    Specs, tokens and assets, all tidy. And if you want, I build it myself.

Design in production

Does your product need a new face?

Tell me what you have and where you want to go. I will propose a design that reads clearly, gets built and converts.