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① SERVICE / DESIGN FIGMA · UX/UI · BRANDING EST. 2008

Freelance web designer.

Product and web design that converts, not just looks good. UX/UI interfaces, design systems and branding with intent — built so your business sells more.

UX/UI Product design Design systems Branding
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What I design

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01

UX/UI interfaces

Clear screens, honest hierarchy and flows people get on the first try. Web and apps.

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Design systems

Tokens, components and reusable libraries. A coherent base that scales with the product.

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Branding & identity

Brands as a system, not just a logo. Typography, color and tone with intent.

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Figma prototypes

Interactive prototypes to validate before coding. We iterate on the real thing, not on guesses.

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My approach

P.V

Design that converts, not just pretty. Every decision has a business goal behind it.

A design can win awards and still sell nothing. I start the other way around: what the user has to do and how I make it easy. Aesthetics come second, in service of that task.

Design and engineering live in the same head, so what I draw can be built — and built fast. Honest grids, careful typography, accessible contrast and no ornaments that get in the way.

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Deliverables

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01

UX audit

I review your current product and surface friction, conversion leaks and quick wins.

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Wireframes & flows

Structure before decoration. We define the skeleton and the user journey.

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High-fidelity UI

Final pixel-perfect screens, dev-ready, with states and responsive layouts.

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Dev handoff

Specs, tokens and assets, all tidy. And if you want, I build it myself.

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Tools

DESIGN

Design & product

Design & Product Adobe Photoshop · Adobe Illustrator · Adobe InDesign · Figma · ZBrush
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Design in production

3 PROJECTS

Does your product need a new face?

Tell me what you have and where you want to go. I'll propose a design that's understood, built and converts.